Digital marketing is a modern approach to marketing that utilizes digital channels such as search engines, social media, and email to promote products or services.

It involves a range of techniques aimed at reaching a wider audience, engaging with customers in real-time, and tracking the effectiveness of marketing campaigns through data and analytics.

SEO stands for Search Engine Optimization, which is the process of optimizing a website’s content and structure to improve its visibility and ranking in search engine results pages.

This involves various techniques such as keyword research, on-page optimization, backlink building, and technical optimization. SEO aims to increase organic traffic to a website by making it more relevant and valuable to search engine users.

SEO can have a significant impact on a website’s sales and revenue. By improving a website’s visibility and ranking in search engine results pages, SEO can increase the amount of organic traffic to the site. This, in turn, can lead to more leads, conversions, and sales.

A website that is optimized for search engines and provides a positive user experience is more likely to attract and retain customers, resulting in increased sales and revenue for the business.